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Clown Shoes also creates an extensive array of barrel-aged beers, experimenting with high-end barrels ranging from port and tequila to Cognac, rum and bourbon. Creating a unique, “state-specific” beer program, Clown Shoes has brewed dozens of small batch variations that are exclusively available in specific states (such as Massachusetts, Texas, and Ohio). bottles, each packaged with signature, intense graphic artwork. The year-round lineup has been refined to include 12 oz. Since then, which was late in 2009, Clown Shoes has released over one hundred different beers, with sales in 28 states and several countries outside of the US. Somewhat miraculously, that project snowballed into a craft beer brand. We plan to have a lot of fun and success working together, enjoying a few beers along the way.”Ĭlown Shoes Beer began as a single beer project. “The Clown Shoes team has an approach to brewing and selling great beer that is very different than ours, but their belief in independent brewing dovetails perfectly with the stake we have planted around employee ownership. “The craft industry has changed a lot since we opened our doors in ’86,” Kenary noted. The Clown Shoes team joining Mass Bay Brewing Company will have the opportunity to become employee owners through the Mass Bay Brewing Company ESOP, as well. In 2014, Mass Bay Brewing Company became an employee-owned company through the establishment of an ESOP (Employee Stock Ownership Plan). “I’ve been a fan of Harpoon for a long time and it’s very gratifying for me that our team will get to work alongside the expert brewers at Mass Bay Brewing to grow Clown Shoes and get our beer into the hands of more beer drinkers” “Harpoon and Clown Shoes are both fiercely loyal to our brands, to independent craft brewing, and to our employees,” commented Clown Shoes’ Berman. The brand is currently sold in 28 states and 5 countries. In 2017, Clown Shoes is on pace to produce over 13,000 barrels of beer. In 2011, they began distribution out of state, carefully selecting craft-oriented wholesalers. Clown Shoes more than doubled its production from 700 barrels to 1,500 in its second year.
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The offering was well received around Boston, prompting Berman to collaborate with Head Brewer Dan Lipke to develop and trial additional beers, with innovative takes on existing styles – such as Clown Shoes’ Josh the Guava King, a Double IPA brewed with guava puree. It all started when Gregg Berman, Founder and CEO of the brand, brewed a small batch of “Hoppy Feet” Black IPA with Ipswich Ale Brewing, also located in Massachusetts. “We see tremendous potential for growth both regionally and nationally and are excited to work with Gregg and his team to take Clown Shoes even further.”
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“The Clown Shoes team shares our passion for brewing excellent beer and their irreverent, boldly-flavored takes on classics have earned them a loyal following,” said Dan Kenary, Mass Bay Brewing Company CEO and Co-Founder. Clown Shoes has experienced significant success with its Space Cake Double IPA and Clementine White Ale, among other innovative beers. Clown Shoes, launched in 2009 in Ipswich, Massachusetts, is a nationally distributed brand that produces a wide selection of year-round and limited release beers.
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(BOSTON,MA) – The Mass Bay Brewing Company, brewers of Harpoon and UFO beers, announced today its acquisition of Clown Shoes Brewing.
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